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With a collective blend of diverse backgrounds and expertise, Beltran, a developer from Spain, Euijin, a designer from South Korea, and Brian, a doctor from the U.S., first crossed paths during their studies at the University of Michigan. Recognizing a shared vision to transform healthcare through patient empowerment and personalized treatment, they were joined by Dr. Jennifer Griggs, a renowned breast cancer medical oncologist. Together, this dynamic team united their skills and knowledge to revolutionize the healthcare industry.

Around the same time the team came together, Brian received the news that his mother had been diagnosed with breast cancer. This personal experience shed light on the intricate complexities and life-altering choices involved in breast cancer treatment. Through the shared goal of providing accessible and reliable treatment information to empower patients like Brian's mother and countless others navigating the complex healthcare journey, Yerbba was founded. With a strong focus on personalized breast cancer treatment, the founders of Yerbba set out to revolutionize the way healthcare resources are delivered, ensuring that individuals have the necessary insights to receive the best possible care for their specific health needs.